But aren’t bad reviews there for a reason? They help warn other people about poor business practices.

Yes exactly, that’s the idea – reviews (good and bad) are there to help other people make an informed decision about potentially using that business. Reviews that do that are exactly what the review platforms want, so those are the reviews that safely stay up for all to see.

This question is often based on the common misconception that our services will indiscriminately remove any and all negative reviews for a business in exchange for a fee. In fact, that’s not at all how it works. The review platforms themselves are responsible for deciding which reviews will be removed, and they will only remove those that are deemed to be in violation of their own policies. What we do is present a detailed submission to the platforms, asking them to analyse specific reviews and make their own determination on whether it should stay up or come down. Our success is based on being able to accurately recognise which reviews are illegitimate, and experience in presenting that case effectively to the platforms.